Vida’s story is that of the rich, interconnected world we live in - the story of contemporary life and mindful, global citizenship.
- We are a global partnership of co-creators, from a designer in Paris, to a producer in Karachi, and a consumer in San Francisco.
- We believe beautiful products should create beauty every step of the way.
- We manufacture on demand and bring to the world only that which people want.
- We believe in respecting the makers of the products we bring into our lives.
- We provide literacy programs to our makers. They learn to read, write, and do basic math and build a better life for generations to come.